I'm Filippa Guarna, your MEDIAMASTERCOACH. I own the Driven Media Group of companies which cover coaching, content, and communications specialising in making the media work for you.
I'm a 23-year media veteran who has worked in sport media on five continents and covered some of the biggest sporting events on the planet.
Media isn’t just all that I’ve ever done with my career, it’s all I’ve ever been driven by and passionate about, working relentlessly globally in RADIO, PRINT, TELEVISION, FILM, JOURNALISM, DIGITAL MEDIA, and COMMUNICATIONS MANAGEMENT and TEACHING.
During the last two decades, it became apparent that most athletes wanted to be paid professionally to compete but they were investing in every aspect of sport except the one area that was crucial to winning and retaining fans and sponsors... and that's the media.
So I created MEDIAMASTERCOACH, an elite sports media coaching academy that teaches athletes who want to go pro how to play the fame game and thrive in the spotlight.
I'm here to help them fast-track their understanding of what the media industry requires of them, how to increase technical media skills to create content, build productive media solutions and relationships, and therefore bring more success and media leverage to their career.
Here's some of my career accomplishments in sport media:
My passion for all things automotive, motorsport and sport has enabled me to become an industry specialist across five continents - including living in both Australia and the Middle East - and I pride myself on being a respected all-round media director and entrepreneur with longevity and success in the industry.
I'm also a passionate advocate and mentor for women in sport and business, and help many young content creators or new entrepreneurs how to get noticed and build their brands right through the media. Plus, being a comforting support for women in sport who want to follow in my footsteps and forge their own careers in the industry.
Media has always been a passion of mine and I'm proud to bring you MEDIAMASTERCOACH with its array of coaching programs ready for aspiring athletes to learn from and put into action from day one.
I look forward to sharing my knowledge, expertise and proven teaching methods to help athletes master the media successfully.
Radio announcer for Southern Cross Austereo's SA-FM Adelaide. "Gig Piglet" rock reporter for Triple M Sydney. Production assistant for 2Day-FM. Breakfast show announcer with Rob Duckworth and Mal Lees at C91.3FM in Sydney. Voiceover artist and audio engineer.
Senior journalist and deputy editor at Auto Action Magazine. Journalist for V8X Magazine. Subeditor for Auto Action, Wheels, MOTOR, Street Machine Commodores & Fords magazines. Original news and feature reporter for the former Supercars’ website hosted by Telstra Bigpond.
Producer for the Supercars Championship, Australian Off-Road Championship and Australian Open on the Seven Network. TV Director and program editor for Global Touring Cars(GTC) category in South Africa. TV presenter for Bathurst 12 Hour. Camera operator for Muscle Car Masters. Reporter & host of Aussie Racing Cars television highlights programs.
First dedicated social media manager in history for a Supercars team, representing the Holden Racing Team and HSV. Digital manager for MARC Cars Australia. Videographer and content editor for Pirtek Team Murray at Indianapolis 500. Content creation for the Gulf 12 Hours. Digital media manager for various business in health, automotive and fashion.
Communications director for Global Touring Cars(GTC) in South Africa. Communications manager for Formula 4 UAE since category inception in 2016. Media delegate for the Gulf 12 Hours. Communications and social media management for Women of Australian Motorsport Sport (WAMS).
Former adjunct teacher at Murdoch University Dubai for Year 1 & 2 AV students, UAE. Private coaching of racing drivers and content creators since 2017. Creator of officials/volunteers training programs for the UAE's Emirates Motorsports Organization (EMSO) & Fédération Internationale de l'Automobile (FIA).