After 23 years as a professional working in sport and media, I know that an athlete's focus is to perform at their all-round best in every respect of their career. We understand the level of investment needed for personal trainers, sports coaches, psychologists, physios, sponsorship managers, nutritionists and more.
But what happens when an athlete gets into the headlines for all the wrong reasons?
Or a bad interview leads to a tarnished reputation and sponsors walk away?
It's unfortunate that media coaching is often overlooked because it could be the difference between an athlete taking control of their brand and and being attractive to sponsors, or an athlete who is left on the sidelines with a tarnished reputation.
Media is instrumental to building a public profile, marketability and return on investment for sponsors and commercial partners. And sponsors want to be represented by athletes who know exactly how to play the media game. I've worked with athletes for more than two decades and this is why I started MEDIAMASTERCOACH. I know personally how the media can make or break an athlete's career... and I'd rather the former to happen!
Having worked on both sides of the camera and in all forms of media, I personally work with athletes to make sure they are completely capable to win and retain fans and sponsors through media, can speak confidently in interviews, know how to work the press circles successfully, and build a valuable sporting profile that will have teams and sponsors wanting to work with them for years to come... no matter what stage of their career they're at.
So let's get started!
Your Media Master Coach
A six-week coaching program designed for athletes in the early years of their career, and who want to get ahead of their competition by learning to master the media successfully and build a successful sporting profile. Curriculum includes but is not limited to:
If you're a junior athlete (karting, football, cricket etc), our condensed two-part coaching program teaches all the basics they'll need so that they understand the media around them. Run with their parents in the sessions, the curriculum includes but is not limited to:
A six-week coaching program designed for athletes who are at a professional level of competition, who want a more tailored strategic roadmap in order to attract and retain large sponsorship contracts, and who crave knowing how to play the fame game to build a profitable sporting career with longevity. Curriculum includes but is not limited to:
"Filippa really raised the bar to new heights. Her presentations and content are well thought out and presented, and she engages the audience with both the content and her personality to bring the message across effectively."
You're a sporting organisation or related company with athletes on your books and you know they need media coaching. But you don't know where to start?
MEDIAMASTERCOACH provides comprehensive media workshop options that cover introductory media principles and tangible lessons tailored for your sport.