Introducing Filippa Guarna

Filippa Guarna is the owner of MEDIAMASTERCOACH and has worked globally for more than 27 years across RADIO, PRINT JOURNALISM, TELEVISION, DIGITAL MEDIA, COMMUNICATIONS, OPERATIONS, MANAGEMENT and COACHING.

During the last two decades of working across five continents, it became apparent to Filippa that most athletes she worked with (or represented) wanted to be paid professionally to compete, but they were investing in every aspect of sport except the one that was crucial to winning and retaining fans and sponsors. Hence why MEDIAMASTERCOACH was born; an elite sports media coaching academy for athletes who want to go pro.

Apart from her current category management and governance work, Filippa is an in-demand media coach for young athletes, drawing on her global experience in virtually all areas of the media to give junior athletes all the tools and knowledge to take their careers to new heights in the public eye. 

CAREER HIGHLIGHTS:

• 2025 Category Manager of the Tyrepower V8 SuperUte Series, plus Operations and Communications Manager (2022-Present)

• Over 1500 hours of television producing and directing including Repco Supercars Championship, the Australian Off Road Championship, and South African Touring Cars (formerly Global Touring Cars)

• First ever Digital Media Manager for a team in Supercars (for the Holden Racing Team and Holden Special Vehicles) in 2012, paving the way for media and communication deliverables to be more digital and brand-focussed

• TV and Communications Director for South African Touring Cars, South Africa (2016-2019)

• Head of Communications and Operations for FIA Formula 4 UAE, United Arab Emirates (2016-2022), including leading the implementation of the global debut of the Tatuus Gen II F4 race car on-track for Season 2021/2022

• Media Delegate of the prestigious Gulf 12 Hours GT endurance race in Abu Dhabi, UAE (2019-2023)

• Head of video content for Pirtek Team Murray at the 100th running of the Indianapolis 500, USA (2026)

• Adjunct teacher of media (video and audio) at Murdoch University, Dubai (2018)

• Media manager of the Australian Off Road Championship (2013-2017) and TV producer for event post-produced programs including the coveted Finke Desert Race 

• Journalist and Deputy Editor of Auto Action Magazine (2016-2019), plus writer and sub-editor for Wheels, MOTOR and Street Machine publications

• Executive member of Women of Australian Motor Sport Committee (2013-2017), Australia’s former official FIA representative committee for women in motorsport 

• Contracted by the global governing body of motorsport, the FIA to film, edit and produce online coaching programs for officials and volunteers

• Motorsport Australia Girls On Track program panellist and pathways mentor for young women wanting to work in motorsport (2023-Present)