MEDIAMASTERCOACH's mission is to educate and empower athletes, content creators and organisations on how to master the media successfully.
Our aim is to teach via internationally recognised media principles and innovative education platforms so that anyone, anywhere, can learn how to better build a reputable brand, develop positive career exposure, and create mutually beneficial relationships with the media industry.
While many athletes invest in personal trainers, sports coaches, psychologists, sponsorship managers and nutritionists, media coaching is often overlooked yet it can be a massive influence on making or breaking a professional sporting career.
However, media coaching isn’t just about interview training which is why our athlete coaching programs are all-encompassing. Learning how to leverage the media in all its forms is important if athletes want to successfully build a marketable sporting career, win fans and public support, and provide positive return on investment for sponsors and commercial partners of the highest value.
So, with 22 years of experience on both sides of the media divide - as a journalist reporting on sport, and as a director of TV and communications promoting those competing within sport - the Driven Media Group's owner Filippa Guarna created the MEDIAMASTERCOACH academy.
MEDIAMASTERCOACH was originally born from a need within motorsport to train junior racing drivers. But our coaching is applicable no matter the sporting code or how long an athlete has been competing, and with media tuition available online and via video conferencing, ¸all athletes can learn anytime, anywhere.
Among our many modules, MEDIAMASTERCOACH's lessons include:
Additional coaching programs are also on offer for content creators and organisations, making a range of additional skill-focused short programs available to those who normally would not have access to international best-practice media creating techniques.
The academy educates and trains via advanced communication techniques, based on current international best-practice standards used by global sporting codes, as well as provide actionable solutions for athletes and teams when English is a foreign language. Programs are conducted by bilingual coaches.
*Due to Covid-19, all group workshops will be conducted via video conferencing rather than in person, until social distancing regulations are lifted. All one-on-one coaching will continue via regular video conferencing with the client.
With 22 years experience combined in radio, print, television, film, journalism, digital media, communications and education, Filippa Guarna is your MASTER COACH and, along with her team, is ready to coach you through every facet of learning about how to make the media work for you.