MEDIAMASTERCOACH's mission to educate athletes, content creators and organisations on how to master the media successfully.
Our aim is to teach via internationally recognised media principles and innovative education platforms so that anyone, anywhere, can learn how to better build a reputable brand, develop positive career exposure, and create mutually beneficial relationships with the media industry.
MEDIAMASTERCOACH was originally born from a need within the motorsport community to train junior racing drivers all about the media industry.
While many athletes invest in personal trainers, sports coaches, psychologists, sponsorship managers and nutritionists, media coaching is often overlooked yet it can be the factor that can make or break one’s career.
However, media coaching isn’t just about interview training. There is so much more that is affected by the media, so our athlete coaching programs are all-encompassing. Learning how to leverage the media in all its forms is important if athletes want to successfully build a marketable sporting career, and in turn provide positive return on investment for sponsors and commercial partners of the highest value.
So, with 22 years of experience on both sides of the media divide - as a journalist reporting on sport, and as a television director/producer promoting those competing within sport - the Driven Media Group's owner Filippa Guarna created the MEDIAMASTERCOACH academy.
The academy began with a primary aim to make media tuition available to anyone, anywhere, no matter the level of experience they have. All courses and workshops are conducted online via video conferencing*, making media coaching accessible no matter where in the world they are based.
The MEDIAMASTERCOACH academy curriculum teaches the foundations of media, how to understand the expectations of journalists and reporters, how to win and retain fans and sponsors, how to promote sporting careers using various media channels including digital media management, the importance of behaviour and appearance, crisis management, and preparing and performing in interviews via The Successful Interview Playbook.
While the academy was born out of motorsport, all programs are individually tailored irrespective of sporting code or how long the athlete has been competing. Additionally, coaching programs are also on offer for content creators and organisations, making a range of additional skill-focused short programs available to those who normally would not have access to international best-practice media creating techniques.
The academy educates and trains via advanced communication techniques, based on current international best-practice standards used by global sporting codes, as well as provide actionable solutions for athletes and teams when English is a foreign language. Programs are conducted by bi-lingual coaches.
*Due to Covid-19, all group workshops will now be conducted via video conferencing software rather than in person, until social distancing regulations are lifted. All one-on-one coaching will continue via regular video conferencing with the client.
With 22 years experience combined in radio, print, television, film, journalism, digital media, communications and education, Filippa Guarna is your MASTER COACH and, along with her team, is ready to coach you through every facet of learning about how to make the media work for you.