I'm Filippa Guarna, your MEDIAMASTERCOACH. I own the Driven Media Group of companies which is a coaching, content, and communications agency specialising in making the media work for you.
Media isn’t just all that I’ve ever done with my career; it’s all that I’ve ever been driven by and passionate about. For the last 22 years I've worked in all facets of this industry and am here to help you fast-track your understanding of what the media industry requires of you, how to increase your skills, build productive media solutions, and therefore bring more success and media leverage to your career and/or business.
For more than two decades I’ve worked relentlessly to gain industry-leading experience in RADIO, PRINT, TELEVISION, FILM, JOURNALISM, DIGITAL MEDIA, and COMMUNICATIONS MANAGEMENT. I'm a TV director, producer, communications manager, radio announcer, camera operator and editor, and digital media specialist. I've interviewed Prime Ministers, Grammy-winning rock bands, Formula 1 drivers and have been a passionate advocate for women in sport and business.
It's been my passion for all things automotive, motorsport and sport related that has enabled me to become an industry specialist across five continents - including living in both Australia and the Middle East - to now be known by my peers as a respected all-round media director and entrepreneur with longevity in the industry.
Whether it be growing fledgling motorsport categories to working at the Indianapolis 500, teaching teenage athletes how to create a media kit or interviewing the world's most awarded and celebrated athletes, speaking at motor shows, or creating initiatives to support women working in sport, plus working with mum and dad small businesses or filming for multi-national organisations. Media has always been a passion of mine irrespective of the challenges that being a woman in the industry can bring.
For the last four years I've spent a lot of time as a private media coach for many athletes across the globe, while also acting as a university adjunct teacher for film and audio production. So now after years of development, late nights, and lots of hard work, I'm proud to bring to the industry the MEDIAMASTERCOACH academy, with its array of coaching programs ready for you to learn from.
I look forward to bringing my knowledge, experience and proven methods to your career or business and helping you master the media successfully.
TV & Communications Director
Digital Media Specialist
Radio Announcer & Interviewer
Radio announcer for Southern Cross Austereo's SA-FM Adelaide. "Gig Piglet" rock reporter for Triple M Sydney. Production assistant for 2Day-FM. Breakfast show announcer with Rob Duckworth and Mal Lees at C91.3FM in Sydney. Voiceover artist and audio engineer.
Senior journalist and deputy editor at Auto Action Magazine. Journalist for V8X Magazine. Subeditor for Auto Action, Wheels, MOTOR, Street Machine Commodores & Fords magazines. Original news and feature reporter for the former Supercars’ website hosted by Telstra Bigpond.
Producer for the Supercars Championship, Australian Off-Road Championship and Australian Open on the Seven Network. TV Director and program editor for Global Touring Cars(GTC) category in South Africa. TV presenter for Bathurst 12 Hour. Camera operator for Muscle Car Masters. Reporter & host of Aussie Racing Cars television highlights programs.
First dedicated social media manager in history for a Supercars team, representing the Holden Racing Team and HSV. Digital manager for MARC Cars Australia. Videographer and content editor for Pirtek Team Murray at Indianapolis 500. Content creation for the Gulf 12 Hours. Digital media manager for various business in health, automotive and fashion.
Communications director for Global Touring Cars(GTC) in South Africa. Communications manager for Formula 4 UAE since category inception in 2016. Media delegate for the Gulf 12 Hours. Communications and social media management for Women of Australian Motorsport Sport (WAMS).
Former adjunct teacher at Murdoch University Dubai for Year 1 & 2 AV students, UAE. Private coaching of racing drivers and content creators since 2017. Creator of officials/volunteers training programs for the Emirates Motorsports Organization (EMSO), UAE & Fédération Internationale de l'Automobile (FIA).